New lead Jordan Lee wants a quote for six seats.
For B2B sales
Unfair reads every sales email as it lands, drafts the reply in your voice using your offer and tracks every lead for you.
Every email is read the moment it lands, whether your inbox is open or not.
Sales mail gets the Sales label. Pitches and newsletters are marked and left alone.
A sales email that needs an answer gets one reply, in your voice, saved in the thread.
Who wrote, what they asked, what you promised: written down as the conversation goes.
Coming soon. Works with the tools you already use.
The inbox eats the week. Selling gets what is left.
Do you…
Client work, fires, deals to keep track of. When a good lead writes, the sharp answer has to wait. Unfair drafts it the moment the email lands, with your offer and proof in it, so you review and send while the lead is hot.
Mid-day, clients waiting, a dozen things open: rebuilding who said what is the last thing you have energy for. Unfair has read the whole conversation and written the draft from it, from what you told it about your business, and from the way you write. You read one draft instead of the thread.
A prospect who has gone quiet, a promise you made on Tuesday: Unfair keeps both and shows you what is waiting, and on whom.
Between client work and everything else, keeping track of leads by hand is a struggle. Unfair updates every lead as the conversation happens: its stage, what they asked, what you promised. You see who is about to close, who is new, and who needs a follow-up today.
Draft, in the threadThanks, that helps. For a team of six the simplest route is the team plan, which covers all six seats from day one and can grow with you. [Decide: can we include the onboarding call?] Does Thursday work for a short call to walk through it?
Every reply comes out of a pipeline designed from years of selling: what buyers signal, where a deal stands, what works at that moment and what backfires. We shaped it round after round, against real conversations, until the next move was the right one.
Who is writing, which conversation this is, and what has already been said.
What the buyer is signalling, and where the deal stands.
The next move for exactly this moment, from the playbook, before a word is written.
One reply, from your facts, in your voice.
Every claim traced, every promise honoured, every unknown marked. Then it is saved.
Pricing pressure, a timeline, a competitor, a soft no, silence. Each one read for what it means to the deal, with what usually works and what backfires.
From first contact to closing. The tone, the goal and what counts as a good next step change with where the deal is, and the reply changes with them.
Objection handling, offer positioning, proof chosen by signal, one question per reply. Written by people who sell, refined in rounds, kept where they proved right.
A generic assistant answers the email. This one knows what the email means for the deal.
From the day you connect, in your inbox and in the app.
For a sales email that needs an answer, the reply is written from the whole thread, your offer and your voice, and saved in the thread within a minute. You review and send.
Thanks, that helps. For a team of six the simplest route is the team plan, which covers all six seats from day one at 1,200 a month, and it can grow with you. [Decide: can we offer a pilot before the contract?] Does Thursday work for a short call to walk through it?
Silence is noticed. Unfair says who is waiting on whom, proposes the next move for where the deal stands, and drafts it when you ask.
They asked about the pilot and have not written since. A short check-in on that one question, no new asks, keeps the door open without pressing.
Everything so far happens in your inbox. The app is where the pipeline lives: leads, drafts, what you sent as written, who went quiet, by person, by team, by period. We store it, we show it, and we help you turn it into growth.
Remember, log and track every lead for you. Nothing to type into a CRM. Nothing to keep in your head.
Connect, tell it your business, and watch the first draft land.
The questions every salesperson asks, answered the way the product is built.
Every fact in a draft traces back to something you said, and it is checked before the draft is saved. What it does not know is marked for you to decide, never invented.
Thanks, that helps. For a team of six the simplest route is the team plan, which covers all six seats from day one1 at 1,200 a month2, and it can grow with you. A distributor of about your size cut stock-outs by a third in the first quarter3 on it. [Decide: can we offer a pilot before the contract?] Does Thursday work for a short call?
What you sell, who buys it, how you sell, what you charge and what you can prove. Set up once, in the app, and read on every reply.
It learns how you write from the mail you have already sent, keeps your phrases and drops the ones you never use. You see every line of it, and your own rules sit on top.
There is no send in its code, and the build fails if one appears. Every draft waits in your drafts folder until you decide: send, edit, or delete.
Built to enhance the salesperson, not replace them. Less admin, more selling.
Your pipeline, your leads, your next reply. Check insights in the app, pick up a lead’s history, or review a draft in your mail app. On your laptop, tablet or phone, wherever you are.
Rather not open another app? Connect Unfair to your AI assistant and ask in your own words: who needs a reply, what a lead asked, what you promised.
Claude and ChatGPT, coming soon.
It posts to your channels as things happen, writes to you when a lead is waiting, and answers when you ask.
Slack and Microsoft Teams, coming soon.
Unfair does not stop working, at any hour. Mail at two in the morning is handled at two in the morning. No lunch, no meetings, no office hours. You open your inbox to work already done.
Oliver IngemannCo-founder · email marketing & lead-gen consultant After years of running email and lead generation for other companies, I knew exactly where the hours went. So we built a pipeline that gives them back to you, to spend where they count.
Rizvan KrijestoracCo-founder · software & product engineer Unfair is architected around the people who use it, tailored to the way they work best. The service is designed to take on the manual work, carry the burden in the background, and help you make better decisions.
It starts by understanding your business and the people you sell to. The rest it learns from your mail.
What you sell, who buys it, how you sell, what you charge. Once, and we do it with you.
One permission: read, label, draft. It cannot send.
From your sent mail, with your own rules on top. You see every line and change any of it.
Labeled in seconds, drafted within a minute, every lead remembered.
Start with the replies, or let it carry your whole pipeline.
$39 per user, per month
Sales emails written for you, ready to send.
$59 per user, per month
Know exactly who needs your attention, what they want, and what to say next.
Set up in an afternoon. No credit card required.
Private by design, hosted in the EU, and unable to send on its own. Your customer relationships stay yours, and so does every decision.
Your conversations and customer records are walled off from every other workspace.
Every connection is encrypted, and your mailbox access is encrypted before it is stored.
Your data, and the AI that reads it, stay in the EU on Microsoft Azure.
Unfair prepares drafts. Only you can send them, and nothing in it can.
One mailbox permission: read, label and draft. Your sent mail only teaches it your style.
Your mail never trains a model. Erase a lead and its history whenever you want.
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We read every request ourselves and usually reply within a day. Tell us who you are, what you sell, and what you want off your plate.
Or write to hello@unfair.app.